Character design, background and storyboard for a serial of 3 social cartoons in Kazakhstan.
The agency provided me the lyrics of the clips - each one with a different music and rythm.
I wrote the stories (global structure and gags) and drew all characters, backgrounds and basic storyboards. Then different Ukranian and Russan studios did the animation with the art director of the agency.

Here above are the characters of the first cartoon, about health and social protection.
As usual with social projects, the challenge was first to avoid stereotypes and politically correctitude - or to play with them. Despite the brevity of the clip, concurrently with the main message I tried to create  funny characters and give them real stories to make it more dynamic, and less predictable.

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