Here again some characters I drew for the serial of 3 social cartoons in Kazakhstan. 
Interesting and challenging project with less than a month to develop and finalize all the material.
The agency provided me the lyrics of the clips - each one with a different music and rythm - and specified the style : flat 2D.
I wrote the stories (global structure and gags) and drew all characters, backgrounds and basic storyboards.
Then different Ukranian and Russan studios did the animation with the art director of the agency.

Here is the second one about Healthcare.
As usual with social projects, the challenge was first to avoid stereotypes and politically correctitude - or better to play with them.
So despite the brevity of the clip, concurrently with the main message I tried to create many funny characters and give them real stories to make it more dynamic, and less predictable.

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